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What if you could use AI to create a [blog post] launching your [apple fruit drink] to [young parents]?

That鈥檚 the exact example given by , a San Francisco-based generative AI startup that announced its launch on Monday with $65 million in its arsenal. Funding came from , , (鈥檚 venture fund) and .

The company鈥檚 AI platform is tailored specifically for 鈥渆nterprise content creation鈥� 鈥� companies can create product shots, blog posts, social media ads and job posts that meet brand specifications and tailor marketing to niche audiences.聽聽

The company is working with a handful of companies including to create optimal headlines, test different media assets, and even brainstorm content ideas.聽

“By adding brand affinity to generative AI, Typeface allows enterprises to harness their collective creative power for unique expression of their stories and imagination,” said Typeface CEO and former CTO . “Now, any company can transform content into a value multiplier.鈥�

Marketing reimagined

Funding to generative AI startups reached its peak in 2021 with over $3.9 billion. But 2022 wasn鈥檛 much different 鈥� while funding dried up in many other sectors, the industry garnered over $3.7 billion in venture funding.

Typeface joins an ever-growing list of generative AI companies tailored for enterprise-grade marketing. , a Texas-based AI startup, can churn out blog posts, email ads, posts and video scripts 鈥�10 times faster鈥� (than humans, I assume). San Francisco-based works with huge brands like , and to increase content output and traffic searches.

Which begs the question: What will the future of marketing jobs look like in an AI-laced industry?

Related reading:

• A Human Breaks Down Some Top Categories For Generative AI Funding
• January Monthly Recap: OpenAI Raised A Third Of All Funding
• AI In 2023: A Year of Reckoning In The Enterprise

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