, a startup that helps freelancers and independent business owners manage their customers, closed on a $250 million Series E funding led by with participation from , , and .泭
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Its first institutional investor, , invested $25,000 in the company in 2013, which brought HoneyBook to Silicon Valley. In total the company has�� raised .泭
HoneyBook manages client interactions from the point when a customer lands on a website through an agreement, invoicing and payment.泭

���We manage your client flow and cash flow,��� HoneyBook co-founder and CEO said in an interview.泭
HoneyBook���s customer base varies widely, but what they have in common is that they���re all generally service-based businesses, he said. ���You can think of them as web designers, interior designers, business coaches, photographers,��� he said. ���The kind of service they sell is very personalized.�����
Businesses want to automate client interaction, but also maintain a personal touch. And customer expectations have also changed; instead of getting a response in 24 hours, they expect a response within the hour.
HoneyBook says its service has grown more than 100 percent over the past year, with $1.9 billion in customer transactions. It now has tens of thousands of customers that it charges a monthly subscription fee of $39 plus a 3 percent transaction fee. The service uses to process payments.泭
This latest funding round came fast on the heels of HoneyBook���s $155 million Series D��led by Durable Capital Partners, in May, a deal that valued the company at more than $1 billion.泭
Tiger Global was also an investor in the Series D, and partnered with HoneyBook before leading the Series E. ���We built this trust with Tiger,��� said Alon, adding ���they truly think long term.�����
“They’re supporting us with many different needs, from hiring talent to thinking strategically about the business and connecting us to folks that can do that for us,��� he said.泭
With the capital raised this year, HoneyBook will invest in ���defining this category and evangelizing it,��� said Alon. On the product side, the company will build a platform with ���more access to capital for our members: How can we help them bank, how can we help them in that balance between automation and keeping it personal?���
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