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Vice Acquires Refinery29 For Reported $400M

Its a wrap.

a digital media and broadcasting company, has inked a deal to acquire under the premise that it can be stronger by joining forces with the smaller digital-centric media company in an effort to attract readers.

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While financials of the deal were not disclosed, Variety that Vice will give Refinery29s shareholders stock for the most part with a smaller cash component. And, according to the , the buy values Refinery29 at $400 million. The Financial Times said the buyout will put a value on the combined entity of $4 billion, which is notably less than the boasted a little over two years ago, Variety noted.

Founded in 1994, this marks the sixth for Brooklyn-based Vice, according to 蹤獲弝け data. In May 2018, it acquired , an events production company. Over time, its raised a in a combination of debt financing, venture funding and private equity.

New York-based Refinery29, which describes itself as a digital media & entertainment company dedicated to inspiring young women to live an informed & well-rounded life, was founded in 2005. Its raised in venture funding over its lifetime, according to 蹤獲弝け.

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