In 2022, found himself experiencing a problem faced by many employees of technology companies: too much net worth tied up in one company���s stock.
In his case, it was , but the problem of a lopsided portfolio is not uncommon ��� especially when employees of large publicly traded tech companies received stock as a signing bonus, and then more stock over time. It���s the classic example of having all your eggs in one basket.
In some cases, this can work out just fine and a stock will only grow over time. However, depending on the company, a stock can be volatile (ahem, ), which can be a cause of great employee anxiety.
On top of that, the challenge in trying to diversify by selling some of that stock means facing ���a huge tax bill��� in the form of capital gains, noted Narayan.

���That problem wasn’t mine alone,��� he recalled. ���It turns out thousands of others were in the same spot.”
So Narayan founded , a San Francisco-based startup he describes as a specialized brokerage for managing large stock positions.
���T堯勳紳域 , but exclusively for people with concentrated stock holdings,��� Narayan said.
Cache���s flagship product is what���s called an exchange (or swap) fund that lets investors diversify without triggering capital gains taxes ��� a strategy the entrepreneur said was previously only available through and ‘s private wealth divisions.
���They often came bundled with a private wealth relationship that required a $10 million-plus net worth, minimum investment of $1 million, and fees that could reach as high as 2.5% per year,��� he told 蹤獲弝け News.
A stock pool
Cache���s offering is more accessible and available to all accredited investors in America, Narayan said.
To begin, the startup dropped minimums from $1 million to $100,000. It also cut fees by 50% to 75%, Narayan claims, and made its product direct-to-consumer (although it does also partner with wealth managers).
���We’re the and offer biweekly onboarding versus competitors’ quarterly cycles,��� he said.
An exchange fund, as Narayan describes it, is ���essentially a bunch of people coming together and pooling all of their stocks in one particular fund.���
���And when it is structured a very specific way, you don’t trigger any capital gains. So everyone is diversified by virtue of participation,��� he said.
Cache lands Series A, approaches profitability
And now, Cache told 蹤獲弝け News exclusively that it has raised $12.5 million in a Series A funding round led by at a post-money valuation of $125 million. That���s up from the $30 million it was valued at when it closed an $8.5 million seed round in March 2023.
More than 60 angel investors also participated in the financing, including , former CEO of ; Tim Kochis, founder of ; , founder of , which was acquired by ; and , chief growth officer at . , an investor in Cache���s seed round, took pro rata and also participated. In total, Cache has raised $21 million in funding.
���This is one of those rare cases where the team, timing and market opportunity align perfectly,” said , partner at First Round Capital. “Cache is solving a real problem, with clarity and urgency.���
Since its March 2024 launch, Cache has more than $600 million of assets under management across 30% of the Fortune 500. It is ���approaching profitability,��� according to Narayan.
Ninety percent of the startup���s clients are using an exchange fund for the first time, he said, which ���signals the massive market in front of��� Cache. The average investment per investor exceeds $900,000 and Narayan claims that the average capital gains deferred per investor is above $750,000.
���Cache gave me a way to protect my portfolio and diversify without taking a tax hit. It’s rare to find a product that’s both powerful and simple,��� said , former VP at , in a written statement. Clients hail from companies such as , DoorDash and others.
Diversifying away from volatility
Over the past year, Cache has seen heightened interest from investors looking to diversify their Tesla holdings, according to Narayan.
���Spots for Tesla within our funds have become increasingly competitive,��� he said.
That heightened interest is likely in light of recent headlines surrounding and President that have sent Tesla���s stock on a roller coaster ride.
In the end, rather than increase a person���s risk, Cache is out to help reduce it, Narayan said.
���Almost every single day, we meet somebody who’s worked at for 25 years, and 90% of the net worth is just Microsoft stock, and they own a home, and they have some other assets,��� he told 蹤獲弝け News in an interview. ���There are also a lot of extreme stories where 98% to 99% of the net worth is stock or stock or stock. We are making the market aware: ���don’t hold too much of your net worth in one stock.��� There are a lot of stories of companies not performing to your expectations, and wiping away all of that wealth.���
Potential market size
The market potential is indeed huge. Technology companies dispense more than $350 billion in stock-based compensation annually.
For employees who have held that stock through a decade of growth, the result is often a portfolio with one name comprising 70% to 90% of their net worth.
As a bespoke brokerage, Cache���s initial target market is tech employees at large, public companies, who receive generous equity compensation. For example, the Nasdaq 100 is up 1,800% in this bull market, Narayan pointed out.
Cache operates as an -registered broker-dealer and investment adviser, with client assets held at institutional custodians, including . The platform provides protection up to $500,000 per account, plus additional private insurance coverage.
The 12-person company recently launched S&P 500 and S&P 500 Growth benchmarked exchange funds.
First Round���s Trenchard told 蹤獲弝け News via email that he���s always liked to ���nerd out��� on personal finance and estate planning. He had long felt that stock overconcentration was ���a real, compelling problem, and that this particular demographic was very underserved when it came to accessible wealth management solutions.���
���The idea of bringing these products and tools for the super wealthy down market struck me as a very smart one,��� Trenchard added.
The investor said he was also compelled by how product-oriented Narayan is.
���He was not just building another finance company but a true end-to-end platform that made all parts of operating a wealth management platform a lot simpler and less expensive,��� Trenchard noted. ���It���s not just a sleeker interface ��� it���s a structural innovation that solves a real pain point with a smarter, more accessible solution. I believe it will resonate in a way others haven���t.���
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