To help you get better with money, doesn���t want to tell you to ���buy less coffee.��� Instead, the Washington D.C-based startup wants to help you save money by cancelling subscriptions and tracking spending, according to , the co-founder and chief revenue officer of the company.
Subscribe to the 蹤獲弝け Daily
Mission in mind, just raised $15 million in a Series B led by . Evolution VC also participated in the round, along with a slew of investors from its Series A, including , , and , the co-founder of , who contributed $5 million of the round.
The startup���s total known funding to date is $21.9 million,
How It Works
Truebill claims that it has saved $50 million dollars for over half a million users since launching. To start using the app, a user connects their bank account. Then, Truebill analyze transactions and categorizes them. A user can swipe through potential subscriptions to cancel, upcoming bill charges, as well as spending month over month. The application additionally pulls out spending trends, and helps users create a budget with feedback from the company.
But giving your bank data to a startup is becoming an increasingly uncomfortable transaction to swallow for consumers, in the wake of data and privacy woes across many industries.
Mokhtarzada, knowing this, told me that ���at a company level, we���re never going to sell data.���
���There are other companies that will aggregate data to sell to third parties, and we don���t sell data period,��� he said.
What���s Ahead
With its fresh capital, is launching three new products: Bill Pay, Credit Scores, and a rewards program. The new product launch, along with a budgeting tool, puts the personal finance startup in crowded company.
There are listed under the personal finance category, raising a total over over $18.7 billion in venture capital dollars to date. There are the big ones like , which has , and , which has raised in venture funding. And there���s also the smaller startups like , a digital finance entertainment company, or , which, similar to Truebill, helps users keep track of subscriptions but has raised no known venture-funding.
There���s also an acquired unicorn in the room: , a Mountain View-based budgeting startup that was bought by for $170 million in 2009. While it shows that startups like Truebill can get scooped up by another bigger company looking to broaden out offerings, Truebill���s Mokhtarzada is quick to differentiate between what Truebill and the former startup are doing.
Mint, he said,���floundered as a product.���
���What makes us different [from Mint] is that we make sure the data is categorized correctly,��� he said, calling out Mint���s flaws in processing charges for the wrong category. For example, if a coffee expensive is categorized under home goods budget, a user can be thrown off�� ���We have a data team to make sure the data is correct.���
Everyone is at a different stage of their financial life and well being, and for those of us that are looking to start saving – an app that makes us do that without much thought is appealing.
So with new cash in the bank, Truebill might just help us keep better track of our own.
Illustration:
Stay up to date with recent funding rounds, acquisitions, and more with the 蹤獲弝け Daily.


67.1K Followers