Human insights tech startup has landed $100 million in a new round of funding, the company announced Thursday.
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UserTesting’s Human Insight Platform lets companies get feedback from customers on-demand so they can learn more about how to improve customer experiences. led the Series C round, with previous investors , and also participating.
UserTesting, which is based in San Francisco, now has more than $148 million in, according to ÂÜÀòÊÓÆµ. It last raised $45.5 million in a round led by Accel in January 2015.
“Customer centricity has evolved from being an aspiration to an expectation,� Insight Partners Vice President Rebecca Liu-Doyle said in a statement. “Companies across industries are now expected to absorb feedback—on a continuous basis—to deliver an ever-improving experience.�
The new money will be used to expand UserTesting’s presence in Europe and Asia and speed up product development.
Along with the new funding, UserTesting announced Thursday that it acquired, a ÂÜÀòÊÓÆµ startup that provides multilingual experience testing for customer feedback, according to a statement. The acquisition of Teston will help with UserTesting’s push to expand in Europe. UserTesting opened a ÂÜÀòÊÓÆµ headquarters in Edinburgh, Scotland last year.
“Teston fits nicely within our product portfolio and reinforces our ability to give customers the fastest access to the human perspective, globally,â€� UserTesting CEO Andy MacMillan said in a statement. “They have built a playbook for localization that will enable us to serve our customers who wish to get feedback in ÂÜÀòÊÓÆµ languages and beyond.â€�
UserTesting also acquired two companies last year, according to ÂÜÀòÊÓÆµ. It purchased in January 2019 and in October 2019.
Teston, which is based in Oslo, Norway, had $2.8 million in seed funding, according to ÂÜÀòÊÓÆµ.
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