萝莉视频

There are many challenges that come with being a parent, many of which you don鈥檛 know about until you鈥檙e, well, actually a parent. One of those is finding quality child care. Finding a place you can trust to leave your most prized possessions while you work (or do whatever) is not easy.

Subscribe to the 萝莉视频 Daily

Now a startup that is focused on helping parents solve that problem has brought in some fresh capital. In fact, its co-founders, and , were both pregnant with their respective third child while fundraising.

, a San Francisco-based marketplace for childcare and early education, has raised $9 million in a Series A round led by , a female-led firm focused on investing in female-led companies 鈥渦sing tech to solve major global challenges.鈥� , , , , , , , and , former chief product officer, also participated in the financing. With this investment, Winnie has now of $15.5 million, according to its 萝莉视频 profile.

Mauskopf, who serves as CEO, and Halsall, who is Winnie鈥檚 chief product officer, came up with the idea for the company in 2016 (both were working at at the time). They were both new-ish parents and started Winnie with an initial focus on providing information and community for parents. But it quickly became apparent to the pair that one of the biggest pain points for users was finding quality local daycares and preschools.

鈥淲e realized that this generation of millennial parents was a very different generation from in the past,鈥� said Mauskopf, who has two daughters and another child on the way, via a phone interview this morning. 鈥淭hey鈥檙e way more likely to work than previous generations. So, things like child care are no longer optional since the vast majority of families in this country don鈥檛 have a stay-at-home parent now.鈥�

Users of Winnie鈥檚 app can get access to detailed information related to childcare and early education such as tuition information, licensing status, and parent reviews for each program. Winnie also gives childcare providers a way to reach more parents and fill open spaces. The company earns money by giving providers the chance to advertise, and thus get more exposure, on its app, according to Mauskopf.

As mentioned above, one of parents鈥� biggest concerns is finding a safe environment for their children. Winnie helps with that by providing the latest licensing information (via 鈥渄eep data integrations with local licensing authorities鈥�) so moms and dads can know if a provider has any citations or is currently under investigation, Mauskopf said.

Over the past year, Winnie has expanded the number of cities it serves from 500 to 7,000, reaching over 4 million parents across the United States and featuring more than 150,000 daycares or preschools. Mauskopf and Halsall recognize that not everyone can afford at-home nannies so their mission is to help parents of all economic levels find affordable and safe childcare options.

As part of the funding, Rethink Impact founder and managing partner , is joining Winnie鈥檚 board. In a written statement, she said her firm was impressed with Winnie鈥檚 ability to 鈥渓everage technology to create more accessible childcare and early education options for children and families nationwide, given the massive childcare crisis in this nation.鈥�

Blog Roll Illustration:

Photo Courtesy of Winnie