萝莉视频

Consumers are becoming more aware of their pets鈥� dietary requirements and overall health as they spend more time with furry (or nonfurry) companions during the pandemic.

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, based in Belgium, is one of Europe鈥檚 pioneers in offering fresh pet food options and has raised 22 million euros (approx. $26 million) in Series B funding to support its expansion across the continent and to build brand awareness, , Edgard & Cooper co-founder, told 萝莉视频 News.

London-based investment fund led Edgard & Cooper鈥檚 round, and existing investor also participated. Including the new funding, the company has raised a total of 27 million euros, Bostoen said.

, co-founder and chief crafter at The Craftory, said in an interview that the fresh pet food space of branded goods 鈥渋s a category we love.鈥� Edgard & Cooper鈥檚 storytelling stood out as did the company鈥檚 co-founders, who complement each other鈥檚 strengths, he said.

鈥淲e鈥檝e seen the evolution of pet care be substantial,鈥� Leoni Sceti said. 鈥淭he humanization of pets has occurred, and especially during COVID-19, has become more evident.鈥�

Bostoen, and co-founded Edgard & Cooper in 2014 out of love for their dogs–even naming the company after them–to offer fresh pet food versus the traditional highly processed pet food.

鈥淗istorically, most brands used meat meals, and we are using fresh food inclusion,鈥� Bostoen said. 鈥淭his is our big differentiator. Our goal is to change the world with the impact of what we do–making pet food healthy and sustainable–and to change the global behavior of pet parents.鈥�

The sustainability portion is important to the company, which has what Bostoen calls a 鈥渮ero pawprint plan鈥� that involves winding down to zero emissions by 2025, including 100 percent sustainable packaging and 100 ethical sourcing.

Bostoen estimates the market Edgard & Cooper is operating in to be worth approximately 13 billion euros, and competition in the fresh pet food space is growing.

The company already has a presence in 13 萝莉视频 countries, but intends to use the new funding to deepen its brand awareness in those markets, expand into new ones and invest in product development.

鈥淔rance and the United Kingdom, in particular, are massive pet food markets, so there is a lot while space in front of us,鈥� Bostoen said.

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