萝莉视频

If you鈥檙e an online e-commerce business looking for a growth hack, upstart Namogoo wants you to consider the hidden opportunities in your own website.

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Herzliya, Israel-based Namogoo claims that 15 to 20 percent of all web sessions are 鈥渉ijacked鈥� with unauthorized product recommendation and pop ups, diverting a customer from one site to a potential competitors. To solve this problem, and help customers gain more retention and thus more revenue, Namogoo has raised a $40 million Series C.

The round, announced today, was led by Oak HC/FT. Participating investors include GreatPoint Ventures, Blumberg Capital, and Hanaco Venture Capital. Total funding for the company is now $69 million, 听

While I never heard of this vertical, to date, the startup, founded in 2014, says it has helped clients gain over $575 million in online revenue in H12019, impressively enough.

What It Does

The core of Namogoo is targeting 鈥渃ustomer hijacking.鈥� For example, if you鈥檙e shopping for a certain sneaker brand on a website, you may see an unauthorized advertisement pop up for a competitor brand. Namogoo, citing this as a distraction and loss of potential customers, offers a SaaS layer to help stop potential diversion.听

It has a patented machine learning technology that identifies the ads and blocks them in real time as pages render, 鈥減rotecting over 500M web sessions weekly for top online retailers.鈥� In addition, it offers visibility in real-time into the third-party services running on their site. In fact, the company claims it can instantly lift client鈥檚 conversation rate by 2 to 5 percent.听

Currently, it offers a free 鈥�鈥� option.听

A sure fire way to save money in-house seems like a lucrative, easy-to-sell option to e-commerce businesses.听

Right now, Namogoo is used by more than 150 global brands in over 38 countries, including Tumi, Asics, Argos, Dollar Shave Club, Tailored Brands, Upwork, and others.听

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