As seed and series A rounds have grown increasingly larger over the past decade, a new category of funding has emerged: the pre-seed round.
What exactly is pre-seed? Since the round type is still new and evolving, there���s not yet a concrete definition of what defines a pre-seed firm. But industry observers say seed rounds today closely resemble what Series A funding looked like five to 10 years ago in terms of round size and valuation. So, it���s probably safe to say that pre-seed capital is what seed funding was 10 years ago.
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But just why is there a need for another stage in capital?
In October, 蹤獲弝け News���s Jason Rowley wrote that the number of seed and angel deals increased by 8.77 percent in the third quarter of 2017 compared to year-ago period. However, total dollar volume fell over the same timeframe. Rowley continued: ���Globally, seed and angel-stage companies raised $380 million less in Q3 2017 than they did in Q3 2016, a decline of just over fifteen percent..���
Rowley also found that ���[c]ompared to last year, the average early-stage round is now $4.6 million larger, corresponding to a year-over-year change of 43.4 percent.���
All this backs up the notion that investors aren���t putting as much into seed rounds as they used to ��� thus leaving a hole attempting to be filled by this new breed of ���pre-seed��� firms.
To fill the gap, a handful of funds have recently formed to exclusively invest in the new and evolving ���pre-seed��� stage: , , , , and .
Meanwhile, a number of other firms may not have an exclusive focus on pre-seed investing but are still doing some of it, such as , , , , , , and .
Deals Before Deals
Among the largest of these new pre-seed firms is San Francisco-based Afore Capital, which closed on a $47 million fund in May 2017, exceeding its $40 million goal.
Both co-founders, and are engineers by training, both having worked as founding product managers ��� Banerji at Twitter and Jain at Android Nexus. After a collective 16 years in the operating world, they both went into institutional investing ��� at different firms.
They decided to join forces in 2016 and launch Afore. The premise behind the firm is that a median size seed round has increased from $1 million to somewhere between $3 and 5 million.
In setting up their fund, the founders performed an analysis of more than 180 unicorn companies���startups valued at over $1 billion���and their earliest funding rounds. They found that, in the U.S., more than one-third of those unicorns started with rounds that today would be considered pre-seed level, including ($200,000), ($620,000), ($120,000), ($300,000), and ($600,000).
Since October 2016, Afore has made , the majority of which it leads. Its average deal size ranges from $300,000 to $600,000.

���We found that more often, companies were not raising seed as the first money going into a company,��� Jain said. �����There has been a fundamental shift with investors telling founders to raise an angel, or friends and family, round and then build the product and some traction before coming to them for funding.���
Afore���s aim is to institutionalize that angels, friends, and family round.
���What was once a Series A is now a Series B and what was once a Series A is now a seed round,��� Jain said. ���So we saw a market opening to start a venture fund that fills the gap. The same thing happened 10 years ago when seed funds got started.���
The pair is quick to point out that they are not replacing angels, but rather working collaboratively with them.
���We���re complementary to angels but a very different product set,��� Jain added. ���We���re writing a much larger check, for starters, while angels tend to be more strategic.���
The changes can be confusing for founders, noted Banerji.
���Today a seed round is more like $3 million so another term has to be invented to address what used to be seed stage investing,��� he said. ���So there���s this gap between what a founder is looking to raise and traditional seed funds are willing to invest that is getting larger and larger. We���re looking to fill that gap with an institutional grade fund.���
Looking ahead, the pair believes this is just the beginning.
���We don���t see this as a fad,��� Jain said. ���The cost of scaling has increased while the cost of starting has decreased. So we think the notion of pre-seed funding is very much here to stay. It���s fundamental to the venture ecosystem.���
The pair acknowledges that investing at such an early stage is riskier than at a later stage.
���But we believe that companies that are able to raise less than $1 million with a concrete product roadmap and distribution make for more robust companies when they get to the seed stage,��� Jain said. ���So those with more early traction come out ahead in our opinion.���
Seeds On (Pre)Seeds
, a general partner at , a standard seed-stage focused firm, welcomes the new generation of investment firm that is pre-seed.
���Typically our entrepreneurs are raising $2.5 million to $3 million, and we���re writing a check for about $ 1 million,��� she said. ���Most of the companies that are ready for that have proven something, have had some traction and have built a team.���
Before pre-seed came on the scene, it was mostly angels and friends and family that had capitalized the company to get to a place where they were ready for a firm like Freestyle.
���It���s impacting us in a positive way,��� Lefcourt said. ���They���re in a stronger place when they come to us even if it���s the same amount of capital raised.���
For its part, Freestyle has participated in rounds with pre-seed firms such as but still maintains its status as a seed investor. Lefcourt agrees, however, with the Afore team that the terms of what constitutes a seed round has changed over the years.
���Seed never existed back in the day until Series A rounds got larger. Series A has moved up further and seed too has moved up further and gotten larger,��� she said. ���So I do think pre-seed is serving an important role in the ecosystem.���
Doing A Lot With A Little
Earlier this month, ��� a startup that helps businesses build the virtual equivalent of face-to-face conversations ��� closed on a $600,000 round of pre-seed funding.
, co-founder of Conversive, said via email his company���s technology-heavy product and the need to get to market quickly made it important for the company to raise money earlier than ���normal.���
���We are helping define a new domain in conversational technology and there is an abundance of new entrants in the space,��� he wrote. ���The earlier we can take some funding, the earlier we can start building the business, putting us higher up on the food chain once the market itself matures.���
Whether pre-seed venture firms are here to stay or just a short-term phenomenon remains to be seen, but one thing is for certain: the venture landscape is changing in a fundamental way and the firms and founders that can swiftly adapt will likely be a step ahead.
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