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, a business management software platform for self-care businesses, has raised $80 million in Series D funding led by , the company announced on Thursday.

The round values Los Angeles-based Boulevard at about $800 million post-money, CEO and co-founder told 萝莉视频 News. That鈥檚 鈥渘early double鈥� the company鈥檚 previous valuation at the time of its , he said.

Existing backers and also participated in the latest financing. Other existing investors include , and . In total, Boulevard has raised about $188 million in funding since its 2016 inception.

The company started as an online booking platform for salons and spas. It has evolved over time into an AI-driven SaaS platform that powers a number of functions for appointment-based self-care businesses, including scheduling, personalized text and e-mail marketing, and payment processing.

Boulevard declined to reveal hard revenue figures, noting that it has seen 鈥�500%-plus鈥� revenue growth since its 2022 funding round. More than 5,000 businesses 鈥� such as hair and nail salons, spas and medspas 鈥� use Boulevard, according to Danna. The company helps customers book more than 2 million appointments per month, and facilitates $5 billion in processed payments annually, he added.

Finding growth

A 鈥渉uge鈥� driver of recent growth for Boulevard over the past three years has been going after the medspa market, according to Danna.

Historically, medspas have operated on electronic medical record systems that focus on insurance coding and medical billing, he said.

鈥淏ut medspas often don鈥檛 accept insurance anyway and want to provide an elevated patient experience, similar to what our salon and spa customers are able to provide to their clients,鈥� he said. 鈥淚t鈥檚 been three years since we really started going after the medspa market in earnest.鈥�

Overall, the startup claims that it serves 15% of the U.S. medspa market, which amounted to an in 2024.

Boulevard鈥檚 flagship product is called Precision Scheduling. That offering leverages machine learning and artificial intelligence to do things like analyze historical booking patterns, appointment durations, provider availability and sales forecasting 鈥渢o suggest the most efficient appointment times in a way that maximizes revenue for the business,鈥� Danna said.

Presently, Boulevard has 375 employees.

Backstory

Danna and co-founder , who serves as the company鈥檚 CTO, founded Boulevard after realizing the options to book salon appointments online was not readily available.

Danna said he would tease Stavropoulos, who was a friend and co-worker at the time at another company, about being 鈥渋n desperate need of a haircut.鈥�

鈥淲henever I鈥檇 give him a hard time about it, he’d tell me he just kept forgetting to call his salon during the day,鈥� Danna recalls. 鈥淭his was back in 2015, when you could book pretty much everything else online, so it didn鈥檛 make sense to us that you couldn鈥檛 book a haircut online.鈥�

The pair started visiting salons and spas in the downtown Los Angeles area, posing as college students conducting a research project in an effort to discern the extent to which the businesses were or weren鈥檛 using technology.

鈥淲e came to learn that most of them did, in fact, have online booking systems that they were paying for, but they were so ill-suited to the very specific needs of their businesses that they just wouldn鈥檛 use them,鈥� Danna recalls. 鈥淭he more we learned, the more we realized we were onto something, and by 2016, Boulevard was officially born.鈥�

Looking ahead, Boulevard plans to incorporate AI even further into its offering.

鈥淲e feel as though there are countless revenue-optimizing use cases for AI within these self-care businesses,鈥� Danna said.

, partner at lead investor JMI Equity, told 萝莉视频 News via email that his firm viewed Boulevard as 鈥渁 clear leader in the self-care market with a best-in-class product and many of the characteristics of JMI鈥檚 other leading vertical SaaS + payments businesses.鈥�

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